As an online entrepreneur connecting with your right audience is an essential part of your business. Every post you make in social media or every blog post you create sends a vibe about you to your potential leads. Your messages show the trailer about you to your audience.
I love watching movies. I can speak and understand 4 Indian Languages and love English Movies. I have a wide variety of choice. I am selective about the movies I watch. My choice of watching a newly released movie depends on how much I like the trailer.
The trailers are just shown for a few minutes, but they help the audience understand the movie. A trailer gives us glimpses of the best scenes, sketches of the main protagonists or the story line.
Trailers help us understand whether we can connect to the movie or not. Sometimes few movies have the same story line of a movie we might have already watched. Still, we might want to watch the movie for the treatment of the story.
There are so many reasons we decide to watch a movie, but the message sent out to the audience before movie releases should be sent in the same tone of the actual story. It shouldn’t mislead or give false hopes for the audience.The message should not confuse the audience. The pre -launch publicity is very important giving the same brand message.
The same rules apply to the launch of an online product/program.
Before we launch an online product we should give a proper trailer to our audience just like the movie trailers. These trailers are important because they are our connection with our target audience.
The trailers should give a glimpse of the best values from our online informational product or eBook. It should give a glimpse of what the buyer is going to experience after buying it.
Your sales page and landing pages could be well written. The same importance should be given to your social media posts too.Each and every post in your social media acts as a trailer for your business.
So it is important that the trailers are edited well. If you would love to outsource your social media, you can very well do that. What is important is that you need to check your posts regularly, that you send out the uniform messages regularly.
I would put it up like giving your child to someone to take care of him when you are away. They can very well take care of your child but let the core values instilled better be yours.( The mother in me comes out with lots of examples)
Your core beliefs and values could be seen in your social media posts.
So give importance to your trailers. Your trailer is as important as your product. Send the right messages to your audience and win them for your lifetime.
Dos for your social media posts (trailers):
- Find your core message and see that your audience are able to connect with it.
- Add value to your posts by giving the core message of a blog post and later giving the link to the blog post.
- Always have an opt-in option in your social media post, so if people like your trailers, they may sign up for your newsletter immediately.
- Whenever and wherever possible, give clear and concise details.
- If you are promoting a webinar with a few people, give details about each person and their specialty so people can understand how much value the person can deliver them.
- Always have a checklist to check your social media posts or blog posts to check whether it is clear about the message and value you would like to deliver.
Don’ts for your social media:
- Don’t send inspirational messages which are not relevant to your industry.
- Better niche down to one specific market.
- Be specific to whom you are addressing the blog and who can find value from it.
- Don’t worry about repeating like others. Even the messages may be same the delivery could be different. Give your audience a chance to know the real you.
- Don’t withhold your fears or dreams while interacting with social media or writing your blogs. Your actions and words are the best trailers of the real you. Believe me, people love the real you.
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